Google Ads (PPC)

paid search logo

Overview

Creating a successful ad campaign can be overwhelming, as there are multiple elements to take into consideration. The foundation of any campaign is an alluring and informative website, from which your keywords and ads will be drawn. Crafting an enticing ad is the crux of the campaign, as this is what ultimately draws in your prospective clientele. Ensuring they land on a page that contains what they are looking for further increases their chance for conversion—which means more money in your pocket. You can rest easy knowing we will create a tailor-made campaign that is right for business.

Pay Per Click (PPC) Ad Campaigns

While PPC campaigns can be easy to set up and manage, it is difficult to do so correctly—especially while bringing in a positive ROI. Because of this, it is important that a skilled and knowledgeable agency is handling your campaigns. When you choose Mead Digital Media, you can rest easy knowing we will create a tailor-made campaign that is right for business.

One of the difficulties that many agencies have is centered on creating a high volume of sales, leads, or inquiries while maintaining a desired cost per acquisition. We are uniquely qualified to do just that.Paid search is not always intuitive. Therefore, it can be difficult to compare the potential ROI that PPC campaigns can bring to you. Especially when cost per acquisition rises as you get more and more conversions. This is where the long tenure of Mead Digital Media becomes invaluable, because of our comprehension of the metrics and how they interact.

 
pay per click advertising

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What We Impact

Having a target cost per acquisition can help shape your marketing objectives and campaign set up. Overall, CPA is impacted by several metrics, most notably:

– Impressions

– Average Cost Per Click (CPC)

– Click-Through Rate (CTR)

– Conversions

There are a number of things that can be implemented to maximize the efficiency of your campaign and ensure peak performance.

Impressions are essential to a successful campaign, as your ads have to be seen before clients can click on them. To accumulate an adequate amount of impressions we analyze, among other things, keywords, placement, bidding, and budgeting.

We strive to capture clicks at the lowest average CPC possible by continuously updating our keywords, negative keywords, and affiliate management. Landing page relevancy and average page load time are important factors, as well.

Click-through rate is the percentage of people who see your ads and proceed to click through to your website. So, a high CTR is a good indicator of relevant ad copy and can be achieved through keyword insertion, ad copy qualification, ad extensions, and compelling ad copy. In short, we work to make sure that your ad is as enticing as possible so that people will click on it, giving you a chance to turn them from a potential client into an actual client.

Ultimately, though, conversion rates is the metric most advertisers are concerned with, as that means people are taking the next step to work with you. Relevant landing pages are critical here, because people won’t pick up the phone if they can’t find the information they are looking for. Strong ad copy and finely-tuned keyword lists are important as well, to direct people who are ready to do business with your website. We do everything we can to bring in as many conversions as possible, turning potential clients into actual clients. We are constantly tweaking and optimizing your campaign, giving you the best possible figures for all of the relevant metrics. This means you’ll not only get clicks to your website as efficiently as possible, but you’ll convert those clicks into clients at the best rate possible for your business. All around, you benefit.

Contact us today to begin the process of letting us help make paid search work for you and your business!

Google Ads (PPC)

Google Ads Overview

paid search logo

Creating a successful ad campaign can be overwhelming, as there are multiple elements to take into consideration. The foundation of any campaign is an alluring and informative website, from which your keywords and ads will be drawn. Crafting an enticing ad is the crux of the campaign, as this is what ultimately draws in your prospective clientele. Ensuring they land on a page that contains what they are looking for further increases their chance for conversion—which means more money in your pocket. You can rest easy knowing we will create a tailor-made campaign that is right for business.

Pay Per Click (PPC) Ad Campaigns

pay per click advertising

While PPC campaigns can be easy to set up and manage, it is difficult to do so correctly—especially while bringing in a positive ROI. Because of this, it is important that a skilled and knowledgeable agency is handling your campaigns. When you choose Mead Digital Media, you can rest easy knowing we will create a tailor-made campaign that is right for business.

One of the difficulties that many agencies have is centered on creating a high volume of sales, leads, or inquiries while maintaining a desired cost per acquisition. We are uniquely qualified to do just that.Paid search is not always intuitive. Therefore, it can be difficult to compare the potential ROI that PPC campaigns can bring to you. Especially when cost per acquisition rises as you get more and more conversions. This is where the long tenure of Mead Digital Media becomes invaluable, because of our comprehension of the metrics and how they interact.

 

What We Impact

Having a target cost per acquisition can help shape your marketing objectives and campaign set up. Overall, CPA is impacted by several metrics, most notably:

– Impressions

– Average Cost Per Click (CPC)

– Click-Through Rate (CTR)

– Conversions

There are a number of things that can be implemented to maximize the efficiency of your campaign and ensure peak performance.

Impressions are essential to a successful campaign, as your ads have to be seen before clients can click on them. To accumulate an adequate amount of impressions we analyze, among other things, keywords, placement, bidding, and budgeting.

We strive to capture clicks at the lowest average CPC possible by continuously updating our keywords, negative keywords, and affiliate management. Landing page relevancy and average page load time are important factors, as well.

Click-through rate is the percentage of people who see your ads and proceed to click through to your website. So, a high CTR is a good indicator of relevant ad copy and can be achieved through keyword insertion, ad copy qualification, ad extensions, and compelling ad copy. In short, we work to make sure that your ad is as enticing as possible so that people will click on it, giving you a chance to turn them from a potential client into an actual client.

Ultimately, though, conversion rates is the metric most advertisers are concerned with, as that means people are taking the next step to work with you. Relevant landing pages are critical here, because people won’t pick up the phone if they can’t find the information they are looking for. Strong ad copy and finely-tuned keyword lists are important as well, to direct people who are ready to do business with your website. 

We do everything we can to bring in as many conversions as possible, turning potential clients into actual clients. We are constantly tweaking and optimizing your campaign, giving you the best possible figures for all of the relevant metrics. This means you’ll not only get clicks to your website as efficiently as possible, but you’ll convert those clicks into clients at the best rate possible for your business. All around, you benefit.

Contact us today to begin the process of letting us help make paid search work for you and your business!

Ultimately, though, conversion rates is the metric most advertisers are concerned with, as that means people are taking the next step to work with you. Relevant landing pages are critical here, because people won’t pick up the phone if they can’t find the information they are looking for. Strong ad copy and finely-tuned keyword lists are important as well, to direct people who are ready to do business with your website. 

We do everything we can to bring in as many conversions as possible, turning potential clients into actual clients. We are constantly tweaking and optimizing your campaign, giving you the best possible figures for all of the relevant metrics. This means you’ll not only get clicks to your website as efficiently as possible, but you’ll convert those clicks into clients at the best rate possible for your business. All around, you benefit.

Contact us today to begin the process of letting us help make paid search work for you and your business!

Benefits of Google Ads

Targeting

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

Cost Control

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

Measure Success

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too.

Manage Campaigns

Google has a simple but effective

More On Benefits of Google Ads

Targeting Your Ads

 Here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:

  • Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
  • Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
  • Age, location, and language: Choose the age, geographic location, and language of your customers.
  • Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
  • Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

Measuring Your Success

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.

CONTACT US TODAY!

Google Ads (PPC)

Benefits of Google Ads

Targeting

Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

Cost Control

Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

Measure Success

With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in an order -- you can track that, too.

Manage Campaigns

Google has a simple but effective

More On Benefits of Google Ads

Targeting Your Ads

 Here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:

  • Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
  • Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
  • Age, location, and language: Choose the age, geographic location, and language of your customers.
  • Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
  • Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.

Measuring Your Success

By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.

You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.

CONTACT US TODAY!