Having a target cost per acquisition can help shape your marketing objectives and campaign set up. Overall, CPA is impacted by several metrics, most notably:
– Average Cost Per Click (CPC)
– Click-Through Rate (CTR)
There are a number of things that can be implemented to maximize the efficiency of your campaign and ensure peak performance.
Impressions are essential to a successful campaign, as your ads have to be seen before clients can click on them. To accumulate an adequate amount of impressions we analyze, among other things, keywords, placement, bidding, and budgeting.
We strive to capture clicks at the lowest average CPC possible by continuously updating our keywords, negative keywords, and affiliate management. Landing page relevancy and average page load time are important factors, as well.
Click-through rate is the percentage of people who see your ads and proceed to click through to your website. So, a high CTR is a good indicator of relevant ad copy and can be achieved through keyword insertion, ad copy qualification, ad extensions, and compelling ad copy. In short, we work to make sure that your ad is as enticing as possible so that people will click on it, giving you a chance to turn them from a potential client into an actual client.
Ultimately, though, conversion rates is the metric most advertisers are concerned with, as that means people are taking the next step to work with you. Relevant landing pages are critical here, because people won’t pick up the phone if they can’t find the information they are looking for. Strong ad copy and finely-tuned keyword lists are important as well, to direct people who are ready to do business with your website.
We do everything we can to bring in as many conversions as possible, turning potential clients into actual clients. We are constantly tweaking and optimizing your campaign, giving you the best possible figures for all of the relevant metrics. This means you’ll not only get clicks to your website as efficiently as possible, but you’ll convert those clicks into clients at the best rate possible for your business. All around, you benefit.
Contact us today to begin the process of letting us help make paid search work for you and your business!