Tulsa Google Ads (PPC)

Why Google Ads?

Google ads can be a powerful marketing tool for your company!

Google receives about 63,000 searches every second of the day. That’s a ridiculous amount of searches! Remember, we said per second. Not minute. You want to be seen, and we understand that Google Ads aren’t for everyone, but they are for a lot of people. We also understand that you’ve got to run your business and don’t have time to mess with Ads. We specialize in this and have the time! Let us take the stress and confusion of dealing with Google Ads off your hands.

Running a successful Google Ad campaign can give you immediate exposure to the top 5 search results on a Google search page. Your reach is also much larger. You’re able to reach potential customers with relevant and targeted ads in a timely manner when they are actively searching for your services.

Tulsa Google Ads (PPC) Best Practices

Leverage custom audience list uploads to increase lead quality and lower advertising cost.

Google and Bing allow businesses to pay to be listed at the top of search results. Each keyword and search term has a different cost based on search volume, geographical range, and competition.

Skilled ad managers have the ability to:

  • Identify the best keywords and properly target audiences
  • Capture search intentions and run effective experiments
  • Optimize conversion rates with strategic bidding strategies

Best Practice: Set a percentage goal to lower your Cost per Sale. Then create a ramp schedule to scale your ad budget over weeks and months.

Did You Know? Google requires $50,000 in all-time ad spend to upload custom audience lists.

Optimize PPC and retargeting budgets for maximum impressions, clicks, and conversions.

Once ad manager and necessary analytics platforms have been properly configured, your company can optimize daily, weekly, and monthly ad spend budgets to maximize:

  • Leads who see your ads (impressions)
  • Leads who click your ads (clicks)
  • Leads who fill out your forms (conversions)

Best Practice: Ensure that tracking pixels are properly installed and conversions are being accurately measured. Then create performance goals for each campaign.

Did You Know? The best ad managers decrease lead costs from month-to-month while increasing conversion rates.

Anyone who clicks a link and visits a web page can be retargeted with specific banner ads.

Retargeting is an essential component of PPC advertising. Once you’ve installed the tracking pixel, you can retarget anyone who visits your website with Google and Bing banner ads and YouTube commercials.

If you’ve ever noticed online advertisements across the internet for websites that you’ve recently visited, you’ve been retargeted.

Best Practice: If someone visits your pricing page and does not make a purchase within a week, you should show retargeting ads promoting a limited time discount code. Similarly, if someone visits a landing page and does not fill out the form, show banner and video ads that reinforce the importance of your call-to-action.

Did You Know? YouTube is owned by Google and all YouTube advertising is managed within the Google Ad Manager.

Talk to us about Google PPC.

Helpful Links

Tulsa Google Ads PPC

Why Google Ads?

Google ads can be an effective marketing tool for your company!

Google receives about 63,000 searches every second of the day. That’s a ridiculous amount of searches! Remember, we said per second. Not minute. You want to be seen, and we understand that Google Ads aren’t for everyone, but they are for a lot of people. We also understand that you’ve got to run your business and don’t have time to mess with Ads. We specialize in this and have the time! Let us take the stress and confusion of dealing with Google Ads off your hands.

Running a successful Google Ad campaign can give you immediate exposure to the top 5 search results on a Google search page. Your reach is also much larger. You’re able to reach potential customers with relevant and targeted ads in a timely manner when they are actively searching for your services.

Tulsa Google Ads (PPC) Best Practices

Leverage custom audience list uploads to increase lead quality and lower advertising cost.

Google and Bing allow businesses to pay to be listed at the top of search results. Each keyword and search term has a different cost based on search volume, geographical range, and competition.

Skilled ad managers have the ability to:

  • Identify the best keywords and properly target audiences
  • Capture search intentions and run effective experiments
  • Optimize conversion rates with strategic bidding strategies

Best Practice: Set a percentage goal to lower your Cost per Sale. Then create a ramp schedule to scale your ad budget over weeks and months.

Did You Know? Google requires $50,000 in all-time ad spend to upload custom audience lists.

Optimize PPC and retargeting budgets for maximum impressions, clicks, and conversions.

Once ad manager and necessary analytics platforms have been properly configured, your company can optimize daily, weekly, and monthly ad spend budgets to maximize:

  • Leads who see your ads (impressions)
  • Leads who click your ads (clicks)
  • Leads who fill out your forms (conversions)

Best Practice: Ensure that tracking pixels are properly installed and conversions are being accurately measured. Then create performance goals for each campaign.

Did You Know? The best ad managers decrease lead costs from month-to-month while increasing conversion rates.

Anyone who clicks a link and visits a web page can be retargeted with specific banner ads.

Retargeting is an essential component of PPC advertising. Once you’ve installed the tracking pixel, you can retarget anyone who visits your website with Google and Bing banner ads and YouTube commercials.

If you’ve ever noticed online advertisements across the internet for websites that you’ve recently visited, you’ve been retargeted.

Best Practice: If someone visits your pricing page and does not make a purchase within a week, you should show retargeting ads promoting a limited time discount code. Similarly, if someone visits a landing page and does not fill out the form, show banner and video ads that reinforce the importance of your call-to-action.

Did You Know? YouTube is owned by Google and all YouTube advertising is managed within the Google Ad Manager.

Talk to us about Google PPC.

Helpful Links